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D. Keith Pigues – A New Financial Metric to Measure Customer Engagement

A New Financial Metric to Measure Customer Engagement from Keith Pigues on Vimeo.

Author and speaker D. Keith Pigues speaks at the BMA Engage 2010 conference from Chicago, IL. In this segment he discusses how to measure customer engagement in a B2B setting through a formula he calls the Differential Value Proposition.

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