D. Keith Pigues – What is Customer Value Creation?
What is Customer Value Creation? from Keith Pigues on Vimeo.
Authors D. Keith Pigues and Jerry Alderman were recently featured in a multi-part interview with MIPtalk: Conversations with the World's Most Interesting People. In this segment, Keith and Jerry talk about the basic premise of Customer Value Creation and how it is changing the landscape of B2B business.
What is Winning with Customers?
What sort of mistakes to losing companies make?
What is Customer Value Creation?
How do you operationalize ideas?
What is the Differential Value Proposition?
Can you reference a specific DVP case study?
How do you get employees to engage in the value conversation?
What is “the list” and why should every company have one?
Describe the changing role of the CMO
How has the recent economic downturn affected B2B companies?
How does your Render software work alongside social media?
What companies “get it” and what are they doing right?
What is your perspective on the new generation of marketers?
Why did you write Winning with Customers?
The Importance of Customer Engagement and the Winning Check Up
Addressing the Key Issues
The Journey to Winning
Three Essentials to Success
Managing the Value Exchange
Changing the Customer Conversation
A New Financial Metric to Measure Customer Engagement
Winning with Relevant and Actionable Customer Insight
Equipping Your Organization with the Winning Playbook
The Systems and Technology Required to Win
What Winning Companies are Saying About this New Approach
Joining the Winning with Customers Community
How to Join the Winning with Customers Community
A New Era of Customer Engagement: Customer Value Creation (CVC)