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MIP INTERVIEWS What is Winning with Customers? What sort of mistakes to losing companies make? What is Customer Value Creation? How do you operationalize ideas? What is the Differential Value Proposition? Can you reference a specific DVP case study? How do you get employees to engage in the value conversation? What is “the list” and why should every company have one? Describe the changing role of the CMO How has the recent economic downturn affected B2B companies? How does your Render software work alongside social media? What companies “get it” and what are they doing right? What is your perspective on the new generation of marketers? Why did you write Winning with Customers?
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