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Winning with Customers – A Playbook for B2B (2010)
Do Your Customers Make More Money Doing Business With You?
Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.
Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives. Learn more about the book and the author at http://www.dkeithpigues.com and view Keith speaking about the topic. View the endorsements for the book here.
Keith is a thought leader and widely sought after speaker and advisor on company growth and strategic marketing.
Jerry Alderman is the Founder and CEO of valkre.
Click here to view Keith's featured interview with Best Seller TV and the C-Suite Book Club
Learn more about the book in this BizCast audio interview of D. Keith Pigues by Kevin Crane.
