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For several years, Keith Pigues has taught a session on global value creation in B2B markets in my Global Marketing course. Students were wildly enthusiastic about his lecture, his content, and his engaging teaching style. He challenges students and has an amazing ability to present complex material in an accessible manner.
Jan-Benedict E.M. Steenkamp
C. Knox Massey Distinguished Professor of Marketing and Marketing Area Chair
Kenan-Flagler Business School, UNC-Chapel Hill
Keith was among our top rated speakers at the Thunderbird MBA brand management program delivered in New York City. He brought a unique and compelling personal perspective to business thinking that went far beyond the brand focus of the program. His style was engaging and challenging and a very demanding group of MBAs came away most impressed. Simply put -- Keith was a hit!
Richard Ettenson
Thunderbird School of Global Management
Associate Professor and Thelma H. Kieckhefer Fellow in Global Brand Marketing
